Film vs. Video Production Company: Understanding the Differences
Film and video production are two terms often used interchangeably, leading many to assume they are the same. However, while both involve the production of visual content, there are significant differences between the two. This article will closely examine what sets film and video production companies apart.
What is a Film Production Company?
A film production company is responsible for creating feature-length films meant for theatrical distribution. These companies focus on producing high-quality movies designed to be screened in cinemas, film festivals, and other theatrical venues. This process can involve various tasks, such as developing a script, casting actors, hiring crew members, managing the budget, and overseeing the post-production process.
The primary goal of a film production company is to create films meant to be enjoyed by audiences in a theater setting. This means they prioritize a movie's artistic elements, such as the story, cinematography, and performances. They focus on creating a cohesive work of art that will resonate with viewers and be celebrated by critics and industry professionals.
What is a Video Production Company?
On the other hand, a video production company creates content that can be distributed across a wide range of mediums, including television, online streaming, corporate videos, advertisements, and other non-theatrical formats. Video production companies create content that can be viewed on various devices, including smartphones, tablets, computers, and televisions.
The primary goal of a video production company is to create compelling visual content that can be viewed by a broad audience across various platforms. This means they prioritize a video's marketing and communicative aspects, such as the message, the target audience, and the format. They are focused on creating compelling content to achieve a specific goal, such as informing, entertaining, persuading, or selling a product or service.
What are the Differences?
While there is some overlap in terms of the skills and equipment used, there are significant differences between film and video production. Here are some of the main differences:
Medium: The primary difference between film and video production is the medium they focus on. Film production companies create feature-length films, while video production companies focus on creating content for various mediums.
Target audience: Film production companies focus on creating films for theatrical distribution designed to be enjoyed by audiences in a theater setting. On the other hand, video production companies make content that can be viewed by a broad audience across various platforms.
Creative vs. Marketing: Film production companies prioritize the artistic elements of a film, while video production companies prioritize a video's marketing and communicative aspects.
Format: Film production companies create films designed to be screened in cinemas, film festivals, and other theatrical venues. Video production companies create content that can be viewed on various devices, including smartphones, tablets, computers, and televisions.
Yes, a production company can do both film production and video production. Some production companies may specialize in one or the other, but there are also production companies that offer film and video production services. These companies have the expertise and equipment to handle a wide range of projects, from creating feature-length films for theatrical distribution to producing promotional videos for online distribution. However, it's important to note that while some companies offer both services, they may have different teams and processes dedicated to each type of production, as the differences in the mediums require unique approaches and skills.
In conclusion, film and video production companies are two different types of companies that focus on various mediums and have other goals. While there is some overlap in terms of the skills and equipment used, understanding the differences between the two is essential in determining which type of company is best suited for a particular project. Whether you need a feature-length film or a promotional video, knowing the differences will help you choose the right production company for your needs.
By The GW Office